typography
The designer of letters, whether he be a sign painter, a graphic artist or in the service of a type foundry, participates just as creatively in shaping the style of his time as the architect or poet.
Treasury of Alphabets and Lettering (NY: W. W. Norton & Company, 1995), 13.
Every typeface wants to know: “Do I look fat in this paragraph?” It’s all a matter of context. A font could look perfectly sleek on screen, yet appear bulky and out of shape in print. Mrs. Eaves has a low waist and a small body.
Thinking with Type (New York: Princeton Architectural Press, 2004), 37.