self-help
This is not your auntie’s self-help book. No muffled “I’m OK—You’re OK” tone here. The vibe is: I’m Superbad, bro, and I have dimples. You’re a mole person who, if you become an angel investor in my books, might someday touch the hem of my Speedo.
Review of Timothy Ferriss’s book The 4-Hour Body, “New! Improved! Shape Up Your Life!,” The New York Times, January 6, 2011.