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“Next to imagination you have to have perseverance in order to create something of value. I may even say that perseverance is more important than imagination in a certain sense. A modest amount of imagination with a great ability to persevere can produce an important work. Great imagination lacking the perseverance to develop, shape, and carry it out can result in failure.”

Saul Bass: A Life in Film & Design, by Jennifer Bass and Pat Kirkham (London: Laurence King Publishing, 2011), 386.
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