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“If the idea doesn’t gel after a certain amount of struggle you have to give it up. I read once about the concepts of the lateral idea and the vertical idea. If you dig a hole and it’s in the wrong place, digging it deeper isn’t going to help. The lateral idea is when you skip over and dig someplace else.”

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source: The Left-Handed Designer, ed. by Steven Heller (New York: Harry N. Abrams, 1985), 8.

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medium: Interview

‚ÄúThese cells and molecules, awash in various neurochemical cocktails in my basal ganglia, are presumably the basis for my love and attachment to my husband.”

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source: “An Odyssey Through the Brain,” by Abigail Zuger, M.D., The New York Times, November 29, 2010.

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medium: newspaper article

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