U.S. magazine and newspaper editor
Hugo Lindgren
Ideas, in a sense, are overrated. Of course, you need good ones, but at this point in our supersaturated culture, precious few are so novel that nobody else has ever thought of them before. It’s really about where you take the idea, and how committed you are to solving the endless problems that come up in the execution.
“Be Wrong as Fast as You Can,” New York Times Magazine, January 4, 2013.